How to Succeed in Advertising When All You Have Is Talent Second Edition

Foreword by Maxine Paetro

Introduction by Luke Sullivan

From the Beetle to the Mini. From “Eat Mor Chikin” to the AFLAC Duck. From “Think Different” to “Got Milk.” Life Lessons from 18 of advertising’s most important talents.

Includes interviews with: Ted Bell, Alex Bogusky, Tom Burrell, Lee Clow, Don Easdon, Amil Gargano, Susan Gillette, Roy Grace, Steve Hayden, Susan Hoffman, Mike Hughes, Mike Koelker, Ed McCabe, Tom McElligott, Nancy Rice, Stan Richards, Rich Silverstein, and Linda Kaplan Thaler

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