About

Recognized for his strategic as well as creative skills, Laurence Minsky’s broad experience as a Creative Director / Writer / Educator includes brand development, brand advertising, promotional marketing, direct response advertising, interactive, trade show marketing, channel communications, and new product development. He has gained special recognition for his expertise in four-walls/local store marketing, a key to success in the retail marketplace.


 


Larry currently applies his skills and knowledge as a creative consultant for leading and emerging agencies and corporations throughout the country and as Associate Professor (tenured) in the Marketing Communication Department of the School of Media Arts at Columbia College Chicago.


 


He is the author of the critically acclaimed How to Succeed in Advertising When All You Have is Talent (Second Edition), a co-author of Advertising and the Business of Brands (Media Revolution Edition), and the co-author of 25 Words or Less and the first edition of How to Succeed in Advertising When All You Have is Talent.  He has been a guest speaker at professional meetings and universities, quoted in such leading print media as the New York Times, Chicago Tribune, and Chicago Sun-Times and interviewed on television and on radio talk shows across the country.


 


Larry has worked full-time for such top agencies as Frankel and The Marketing Store Worldwide and has consulted for 141 Worldwide, Centerpoint Marketing, The Core Organization, Draft Worldwide, Jack Morton Worldwide, The Food Group, GSP Marketing Services, Hall Olson Marketing Group, I Imagine Studio, Imagine Creative Group, Lipson Alport Glass & Associates, Lopez-Martin & Associates, Marketing Support, Performance Communications Group, Proverb Associates, Revalour, Ryan Partnership, Slack Barshinger, Steadfast, Thompson Recruitment Advertising (of J. Walter Thompson), Tynan Marketing, Wilburn Thomas, and more.


 


He has created marketing and communications solutions for many blue chip clients, including Aramark HMS, AT&T Wireless, Bay Valley Foods, Beltone, Black & Decker, Bristol-Myers Squibb, Charter One Bank, Coca-Cola Fountain, Connie’s Pizza, Dean Foods, Diners Club, Direct Merchants Bank, Dole 100% Juice, eHow.com, Fleetwood Homes, Frito-Lay, GE Finance, S.C. Johnson & Sons, Kraft, Lamin-Art, McDonald’s (on an international, national, and regional level), Motorola, MTV, Nike, PETsMART, Pockets Restaurants, ScottForesman, Sears, Skil Tools, SunTrust, Time-Life Video, Tropicana, True Value, Unilever, United Airlines, United States Postal Service, Upromise, USG, Westinghouse, and Y-Me National Breast Cancer Organization.


 


An award-winning creative, he has also judged marketing communication award shows. Larry is a member of The One Club for Art and Copy, The In-Store Marketing Institute, The Authors Guild, and the American Academy of Advertising.  He holds a BA in psychology, Magna Cum Laude, from Lawrence University in Appleton, Wisconsin.